Celebrating the first anniversary of Jiomart-Meta collaboration which brought shopping through WhatsApp chat service . The partnership between Jiomart and WhatsApp is one of the most successful partnerships in the domestic retail sector. With its partnership with Meta, Jiomart has seen a 7x growth in monthly orders through WhatsApp compared to the same period last year. With an end-to-end shopping experience within WhatsApp, Jiomart was able to reach consumers who were hesitant to shop online. 6x monthly growth enabled by user-friendly operation of the platform.
Sandhya Devanathan, Vice President, India, Meta, said, “JioMart’s end-to-end shopping experience on WhatsApp is Meta’s first innovative integration globally and we are delighted with this strategic partnership.” The growth witnessed by Jiomart since the increase in sales and number of customers on WhatsApp is a proof that business messaging is a very effective segment, she added.“Jiomart’s launch on WhatsApp was a resounding success and we were able to truly democratize digital commerce and bring in new customers. We witnessed a 6x month-on-month growth in new customers coming from this platform. We are now expanding our offerings at Jio Mart, with multi-categories available in our catalog ranging from groceries and fashion to electronics. Soon we will also offer collections from the Reliance Jewels range. As part of the annual celebrations, Jiomart is offering low prices and discounts of up to 70% on products across all categories on WhatsApp Shopping,’ he added.
