The Confederation of All India Traders (CAIT) has filed a complaint with the Central Consumer Protection Authority against Amitabh Bachchan, alleging that e-commerce platform Flipkart’s advertisement regarding mobile deals is misleading. National President BC Bhartia, National Secretary General Praveen Khandelwal, National Secretary S. S. Manoj National Working Committee Member P. Venkatarama Iyer had also requested.They said that he should publicly correct his attitude of insulting more than eight crore small traders. The traders’ association demanded that Bachchan’s ad was affecting livelihoods and hurting local businesses and would approach the Ministry of Information and Broadcasting if the ad was not withdrawn. The leaders said that the veteran actor of Indian cinema has done the work of becoming the villain of more than eight crore poor small traders in the country.
The leaders had said that legal action would be taken if he did not rectify the mistake and that they would organize protest bonfires, including in front of his residence in Mumbai. At the same time, the controversial ad was released in conjunction with Flipkart Big Billion Days, which will be held from October 8 to 15. This ad is one of the many that Flipkart has released on their YouTube account. But Flipkart has removed the ad after widespread protests against the ad. However, it is reported that the Confederation of Indian Traders is proceeding with the complaint.