Discussing the film, ‘Ved’ will be created by Riteish and it likewise includes his wife and entertainer Genelia Deshmukh, who is good to go to make her Marathi debut with this film. While offering thanks, Genelia expressed “Have been blessed to be part of movies in so many languages and receive love and respect from all..Being born in Maharashtra, my heart yearned to do a film in Marathi for years and was hoping there would be a script where I could just say this is it..And then this happened – My first Marathi film, me coming back to acting after 10 long years and being part of a dream where my husband Riteish Deshmukh directs for the first time and I get to share space with a beautiful Co- Actor Jiya Shankar who gets introduced under our production house MFC ..I would humbly request loads of blessings from each one of you because films are always a journey and we would love it if you could be on this journey with us… वेड (Madness). ”