Before the release of the movie, Talapathy Vijay‘s film Varisu achieved huge success over Ajith Kumar’s film Tunivu. According to an unofficial report released by India Today, Waaris movie has made a profit of more than 300 crore rupees in pre-release business alone. Meanwhile, Thuniv received only Rs 193.6 crore in pre-release business. The difference is over 100 crores.
Important areas like Chengalpet, Coimbatore, and North Arcot have been acquired by Red Giant Movies from Seven Screen Studios on an 8% commission basis.n Kerala, where talapathy Vijay has a strong fan following, the distribution rights have been sold for Rs 6.5 crore. 8 crores have been received from Karnataka. Andhra Pradesh have been sold for Rs 18 crore.
Amazon Prime, the OTT platform that owns Waris, has given Rs 75 crore for the film. Sun TV is the official satellite partner of Waris and they reportedly paid Rs 57 crore for the satellite rights. Thus Varisu has received a pre-release business of Rs 310.5 crores before the release of the film. .